Boston matrix

/ˌbɒstən 'meɪtrɪks/ noun
a type of product portfolio analysis, in which products are identified as stars, question marks, cash cows or dogs
(NOTE: the full name is the Boston Consulting Group Share/Growth Matrix)

Marketing dictionary in english. 2015.

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  • Boston matrix — Bos‧ton ma‧trix [ˌbɒstən ˈmeɪtrɪks ǁ ˌbɔːs ] noun another name for the Growth/​Share Matrix * * * Boston Matrix UK US noun [C, usually singular] (also growth share matrix, BCG matrix, BCG growth share matrix) ► MARKETING a measurement of how… …   Financial and business terms

  • BOSTON MATRIX — Частный случай контекстуального описания. Матрица описывающая стадии рыночного развития товара. Черная кошка звезда дойная корова старая собака Словарь бизнес терминов. Академик.ру. 2001 …   Словарь бизнес-терминов

  • Boston matrix — BCG matrix A means of analysing and categorizing the performance of business units in large diversified firms by reference to market share and growth rates. It was developed by the Boston Consultancy Group (BCG), a leading firm of strategic… …   Big dictionary of business and management

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  • Boston Consulting Group's Advantage Matrix — After its well known ‘growth share matrix the Boston Consulting Group subsequently developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly. This is their Advantage Matrix… …   Wikipedia

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  • Matrix (mathematics) — Specific elements of a matrix are often denoted by a variable with two subscripts. For instance, a2,1 represents the element at the second row and first column of a matrix A. In mathematics, a matrix (plural matrices, or less commonly matrixes)… …   Wikipedia

  • Boston Consulting Group — The Boston Consulting Group Rechtsform Partnership (Partnerschaftsgesellschaft) Gründung 1963 Sitz …   Deutsch Wikipedia

  • Boston Consulting Group — Infobox Company company name = The Boston Consulting Group company company type = Partnership foundation = 1963 location = 66 offices in 38 countries key people = Hans Paul Bürkner, President CEO num employees = about 7,000 revenue = US$ 2.3… …   Wikipedia

  • Matrix — Contents 1 Science and mathematics 2 Technology 3 Arts and entertainment …   Wikipedia

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